This is the Nick Haley’s original ad:

And now, the official Apple advertising managed by the young student:

The similaries are incredible, isn’t it? So the moral of this story is that you can become a millionaire if you like a brand, and if you have nothing else to do!

The Icogne (“I band” in English)

The Ipon (famous judo hold)

The Idio (a stupid man in English)

Since one month, Star Academy, a french TV show use opening credits which have lots of similaries with Ipod advertisings,

 it’s up to you to judge :

The IPOD U2

The IPOD Jackson

The IPOD Harry Potter

But more than the special editions, Apple chooses today to give to its consumers the opportunity to ingrave their own inscriptions on their ITouch, the last generation of Ipod:

Steve M. Chazin , a Apple marketing executive and marketing expert, published  this year a very small reference book of 8 pages where he explained the reasons of the Apple marketing succes:

1. Don’t sell products. For example, Ipod advertising invite you to experience the Apple lifestyle, and to become a part of the Ipod community.
   

2. Never be first to marketing. The quality of Ipod are not better than some of its competitors, what the Ipod does “it make Apple fans”.
   

3. Empower early adopters. For example the special editions of Ipod, or an infinity of accessories who allow you to get YOUR own Ipod customised.
   

4. Make your message memorale. Today, Apple focuses the message with, for the Ipod, “1,000 Songs in Your Pocket”.

   

    

5. Go one step further. You have to make the first experience of the customer memorable. For example, the incredible design of the Apple Store. I went this summer to the Apple Store of London on Regent Street, you don’t feel that tou are in a store, but more in a contemporary museum!

   

   

You can download the reference book HERE, and then click on EBOOK.

But today Apple decide to offer to his customer a very surprising king of distribution of his Ipod and accessories, with the creation of automatic distributors, as commonplace drinks or condoms vending machine!

This one come from Las Vegas, it is designed to impulsive purchases in Casinos and Hostels.

But we can regret that this campaign is present only in USA.

Othe example, these window displays can be seen in Apple stores. They simulate a broken window in front of a iPod Hi-Fi sound component:

All its advertisings are bult on the same model.

First, a background very coloured, with warm colours like red, yellow.

Then, dark silhouettes are dancing to the tune of their Ipod. The Ipo, with its pearly colour, do a contrast with the silhouettes, that allows to stand out the mp3 player.

To finish, the soundtrack is an very important point in this advertisings. This musics are not famous, but after their using in the commercials, they were a big success!

            Today, there are several versions available of IPOD.

 From left to right, The IPOD Shuffle, Nano, Classic and Touch.

A innovative technology isn’t the only secret of Apple, the marketing strategy used has a lot to do with. this success.

That’s the incredible result of the famous

IPOD

by APPLE

…On my blog, I will try to present to you how Apple arrived to be a big hitwith us…